Main advantages to take part in Iconic
September 6, 2012
Cluster benchmarking
September 6, 2012

Some words from Franck SALIOU

Marius ALEXA, initiator of this cluster project, named me as manager of the New-media cluster in Iasi. His choice is probably motivated by the fact I have a background in multichannel communication and I have time to focus my energy on the development of the cluster.

I want to make a short presentation about myself in order to know more about my motivations.

My name is Franck SALIOU. I’m twenty-five years-old. I’m a French volunteer. I have a Master degree level in Marketing and IT&C.

Before coming here, I worked in the marketing department of the second bank in France (Crédit Mutuel) during one year and a half. Specifically, I was within the Customer Relationship Management office. My job was elaborating customer segmentation, ie I had to target the customers for maintaining a personalized relationship according to their needs. In fact, thanks to an effective Information system, we are able to use a database with one hundred indicators for each customer. From there, we can research some correlations between the customer typology and its latent needs.

During my studies in webmarketing, I learnt how to optimize SEO and analyze performances of websites. The e-commerce is booming, the market is far to be mature, so lots of opportunities are to be exploited.

Now, I’m here in Iasi, for a period of 9 months, and I get involved in a social project within the association called APEC (Asociatiei pentru Promovarea Economiei Cunoasterii). I have been here for 2 months and I’m staying again for these next 7 months.

When will be the time for me to leave Iasi (March 31, 2013), I hope that the start of Iconic would have been bright and I could bequeath Iconic in healthy to a new manager.